NOTE : PostalOne! System Release 50.1.1.0 will result in a new OPTIONAL Mail.dat client. After the Marelease, users can download Mail.dat client 50.1.1.0_PROD from the Business Customer Gateway (BCG) using the following path: Mailing Services è Electronic Data Exchange è Mail.dat download (Windows 32-bit, Windows 64-bit or Solaris).
This is especially true when trying to reach thousands of people and can save businesses a considerable amount of money.Īnother pro is the speed with which potential customers or clients can be reached. While sending advertisements traditionally through the mail costs a considerable amount of money for both the cards and postage, emails are drastically cheaper. One of the biggest advantages is the cost effectiveness. Let’s now go over some of these to get a better understanding of the value of this marketing technique. Like any other form of marketing, bulk email advertising has its pros and cons. Bulk email advertising is a marketing technique that revolves around sending hundreds to thousands of emails to potential customers or clients with an ISP and internet access.